{"id":134,"date":"2022-03-18T17:43:58","date_gmt":"2022-03-18T17:43:58","guid":{"rendered":"https:\/\/www.track-in.eu\/web\/?page_id=113"},"modified":"2026-03-06T19:56:35","modified_gmt":"2026-03-06T19:56:35","slug":"working-package-5","status":"publish","type":"page","link":"https:\/\/euryo.org\/trackin\/web\/about\/working-package-5\/","title":{"rendered":"Working Package 5"},"content":{"rendered":"\n\n\n

WORKING PACKAGE 5<\/strong><\/h2>\n

Communication WP<\/h3>\n

Coordination team: <\/strong>UMA (Spain); ISCTE (Portugal).
<\/p>\n


<\/strong><\/p>\n

Specific goal:<\/strong> to have operationalized effective internal and external communication, from M1 to M28.<\/p>\n


<\/p>\n

Our communication strategy will focus on 5 target groups.

<\/p>

We will focus on policy-makers<\/strong><\/u> to influence their decisions for (re)structuring on-theground policies and programs aiming at rural NEETs\u2019 PES tracking. Here, the key<\/p>

message is that their decisions will deliver better results when they are evidencedriven. This will be achieved through 3 types of activities: involvement of policy-makers and regional\/national level in good-practices validation workshops; organization of hearings in regional\/national parliaments in each partner country and another hearing at the European Parliament, in collaboration with the European Commission DG Employment; dissemination activities (conferences, national popular media articles).

We will also target PES professionals<\/u><\/strong> (managers\/case workers) to influence them in incorporating validated PES tracking support types\u2019 good-practices. The key message here is that knowledge and validated tools will empower them to deliver tracking support more effectively. This will encompass 3 types of activities: participation in dedicated conferences (e.g. project road-show); online involvement for validated practices\u2019 dissemination (webinars, infographics); and testimonial videos.

<\/p>

We will also speak to researchers and PhD students<\/u><\/strong> that assess employment policies\u2019 implementation to influence them to adopt validated research protocols. Here, we will<\/p>

communicate that well-driven impact best-practices research will improve the quality and outreach of their research plans. Conferences and webinars will help to engage<\/p>

the scientific community.

<\/p>

We will also communicate with rural NEETs<\/strong><\/u>. We intend to raise their awareness about effective PES tracking support and to improve the odds of these youths using PES<\/p>

services to job search. We want to spread a message here about how and why PES might help NEETs to find a job.

We believe the same communication goals and key messages apply to the general public<\/strong><\/u>. This will be achieved through testimonial videos, infographics, participation in dedicated discussion sessions in our conferences, and individual debriefing after participation in the research process.

<\/p>

The above mentioned specific goals for different audiences will be streamed through a concise, user-friendly communication guide.
The guide will specify our key communication principles: clear identification of EEA and Norway Grants in all events\/communication tools; on-going involvement of targeted groups at all stages of the project; use of diverse communication tools to reach different audiences; use of storytelling as a relevant communication approach to external communication tools (e.g. videos).The guide will also indicate communication platforms (website, mainstream and specialized social media) to be considered for each activity.<\/p>\n


<\/p>\n

Activities<\/strong><\/p>

1. Communication guide delivered (M1)<\/p>

2. Project website launched (M3)<\/p>

3. Social media presence implemented in Facebook, Twitter, Researchgate and Instagram (M3 to M28)<\/p>

4. Kick-off event organized (M4)<\/p>

5. Webinars program dedicated to researchers and PES professionals delivered (M20 to M28)<\/p>

6. Popular media opinion articles published – at least one for each country during the project timeline (M6-M28)<\/p>

7. Testimonial video series published (12 videos) (Project partners; policy-makers; PES professionals, NEETs) (M6 to M28)<\/p>

8. Infographics series for results\u2019 dissemination published (M15 to M28)<\/p>

9. Results debriefing to youths implemented (M26 to M28)<\/p>

10. Final international conference organized (M28)<\/p>\n


<\/p>\n

MORE INFO ABOUT WORKING PACKAGES:<\/span>
WP1: Policies & PES NEETs\u2019 tracking effectiveness in rural areas<\/a>
WP2: Rural PES tracking programs mapping and validation<\/a>
WP3: NEETs\u2019 Tracking Support Types Impact on Rural Areas<\/a>
WP4: Collaboration & Training WP<\/a>
WP5: Communication WP<\/a>
<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/pages\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":8,"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/pages\/134\/revisions"}],"predecessor-version":[{"id":879,"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/pages\/134\/revisions\/879"}],"up":[{"embeddable":true,"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/pages\/25"}],"wp:attachment":[{"href":"https:\/\/euryo.org\/trackin\/web\/wp-json\/wp\/v2\/media?parent=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}